Monday, May 23, 2011

For Small-Business Marketers, Are Fewer Channels Better? - eMarketer

For Small-Business Marketers, Are Fewer Channels Better? - eMarketer
What do small business owners use for marketing? A recent study showed:
85.8% use a their website; 73.4% use email offers; 74% use search marketing; and 65.2% use Facebook.

What works best for small business marketing? Share a story or a comment!

Monday, May 16, 2011

Where do you get your news?

A study by Pew Project for Excellence in Journalism found that more American are getting their news online. Some use a search engine like Google or Yahoo. As PEJ noted: "Google remains the primary entry point. The search engine accounts on average for 30% of the traffic to these sites." Other people have a favorite site that they visit over and over again like USA Today, NYT, or The Washington Post. The importance of Facebook in news was clear:
For five of the news Websites studied here, Facebook ranked as the second or third most popular driver to their content. At the top was Huffingtonpost.com, which derived 8% of its traffic from links to Huffingtonpost.com content posted on Facebook. At the low end were AOLNews.com, MSNBC.com and the local aggregator Topix, which each derived 1% from Facebook. The New York Times was near the higher part of the spectrum; 6% of its traffic came from Facebook(PEJ, May 9, 2011).
Where do you get your news?